Use Optimizely to A/B Test Twilio IVR Flows

I wrote this blog when I first started at Twilio, and my goal was to show how teams can optimize their Twilio built Interactive Voice Responses (IVRs), also known as phone trees, using A/B testing.

This post was originally published on Twilio's blog.

Original post: Use Optimizely to A/B Test Twilio IVR Flows